Massimo Amadio

WW Is&t Director at Fendi

Massimo Amadio currently serves as the WW IS&T Director at Fendi since December 2023. Prior to this role, Massimo held the position of Chief Digital Officer at FERRAGAMO from September 2018 to November 2023. Massimo's extensive experience includes serving as SVP - Group Chief Information Officer at Benetton Group (August 2015 - September 2018), various VP roles at Luxottica Group, and ERP Program Manager at Benetton Group. Earlier career highlights include a Senior Consultant position at PriceWaterhouseCoopers and a Lieutenant role in the Arma dei Carabinieri. Massimo Amadio holds a degree from Università degli Studi di Padova and completed an additional program at SDA Bocconi.

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