Bryce McFadden

Demand Generation Manager

Bryce McFadden is an experienced marketing professional with a strong background in demand generation and digital marketing. Currently serving as a Demand Generation Manager at Fergus since December 2025, Bryce previously held roles including Digital Marketing Manager and Performance Marketing Specialist at Smartpay Australia from July 2023 to December 2025. Prior positions include Senior Performance Manager and Performance Manager at Cogency, where management of various businesses was a key responsibility. At Neo@Ogilvy, Bryce gained valuable experience across multiple clients and verticals, showcasing expertise in the complete media process. Early career experiences involved marketing roles at BeerMogul Games, byfreer, and the Top Blokes Foundation. Educational background includes a Bachelor of Commerce in Marketing and a Bachelor of Arts in Psychology from the University of Wollongong, complemented by a Mini MBA in Marketing and an ongoing Mini MBA in Brand Management.

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