Michael Higgins is the VP of Marketing at Fernway, bringing extensive experience from prior roles at AB InBev, where they served as Head of Marketing & Business Development for the US Retail Division, overseeing innovative marketing strategies for a diverse portfolio. They previously held various leadership positions at Rogue Ales & Spirits and Sport Illustrated, gaining recognition for their creative and experiential marketing solutions. Michael graduated with a Bachelor's degree in Marketing from the University of Oregon and continues to enhance brand narratives through strategic consumer engagement and growth initiatives.
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