Heidi MacKey

Heidi Mackey is a seasoned professional in category leadership and management with extensive experience in the consumer packaged goods industry. Currently serving as Sr Director of Category Leadership at Ferrara since June 2019, Heidi has previously held roles including Category Leadership Strategy Director and Director of National Category Management. Prior experience includes a position as Shopper Marketing Manager at Mars from December 2017 to June 2019 and a 12-year tenure at Wrigley, where roles ranged from Sr Category Manager to Category Management Analyst. Heidi began her career at Information Resources Inc., advancing from Client Service Project Manager to Client Service Manager. A graduate of Saint Mary's University of Minnesota with a Bachelor of Arts in Marketing and Management, Heidi utilizes a strong analytical foundation to lead initiatives that enhance distribution, shelving, and promotional strategies to achieve business objectives.