Alan Tobin

Alan Tobin is currently a Director of Category Management at Walmart & Sam's Club, where they lead a team in developing and executing strategies that enhance customer engagement and drive revenue growth. With over 16 years of experience in category management and shopper insights across major retail channels, Alan has demonstrated expertise in strategic thinking, competitive analysis, and problem-solving. Their past roles include key positions at Ferrero, The Hershey Company, and other organizations, showcasing a proven track record in delivering category growth and improving customer experience. Alan is passionate about advancing the category management discipline and creating value for both customers and consumers.