Alexandre Laforet

Alexandre Laforet is an experienced sales professional with a strong track record in client management and commercial strategy. At Ferrero since February 2017, Alexandre manages a portfolio of 23 clients, achieving an annual revenue exceeding 7 million euros, and has undertaken varied responsibilities including daily management of the 4Ps and training of new team members. Prior to this role, Alexandre worked at Coca-Cola Enterprises, Inc. from September 2012 to February 2017, where the management of 26 clients contributed to revenues over 5 million euros. Earlier experiences include positions as a pharmaceutical representative at IDES Pharma and Merck Médication Familiale S.A.S., and as an attaché commercial at Coca-Cola Enterprises. Alexandre holds a Licence in Entrepreneurship from IUT Châteauroux and a BTS in Negotiation and Commercial Relations from Lycée Fulbert.