Beck Spencer

Beck Spencer serves as the VP of Digital Innovation at Ferrero since October 2023, bringing extensive experience in digital marketing and strategy. As the founder of PreppyPanache.com, Beck developed a lifestyle blog dedicated to fashion and styling for women. Previously, Beck held leadership roles at Real Chemistry, overseeing integrated planning and media activation for healthcare clients, and at OMD USA, leading media strategy for major clients such as Cognizant and GE Lighting. Additional roles included directing programmatic strategy at Cadreon, managing partnerships at Tasting Table, and driving user acquisition at Levo League and eFinancialCareers. Beck's educational background includes a Bachelor’s Degree in Marketing and Sociology from the Isenberg School of Management at UMass Amherst and additional studies at New York University.