Diego Caride

Diego Caride is an experienced marketing professional with a robust background in leadership roles within major companies. Currently serving as the Marketing Director for South America at Ferrero since April 2010, Diego oversees the Nutella® business across the region. Previously held positions at Ferrero include Regional Media Manager and Group Marketing Manager, where responsibilities encompassed global operations for the Tic Tac brand and management of premium chocolate brands in Brazil. Prior to Ferrero, Diego worked at Grupo Cepas as a Brand Manager for both Ready-to-Drink and Spirits categories, contributing to innovative product development. Earlier career highlights include a Project Manager role at RAM&Co. Management Consultants and experience in account management at prominent banks. Diego holds a Bachelor’s Degree in Business Administration from the University of Buenos Aires and a bilingual high school diploma in Social Communication from Woodville School.