Fernando Bernardo

Fernando Bernardo serves as the Marketing Director for Fannie May at Ferrero since March 2020, driving the brand's national expansion through strategic retail partnerships and brand-building initiatives. Previously, as a Senior Brand Manager, Fernando modernized and relaunched the Famous Amos Cookies Brand, overseeing significant brand positioning and a substantial P&L. Prior experience includes roles as Marketing Manager for Scotch-Brite at 3M, where effective campaigns led to notable sales growth, and various marketing positions at General Mills focused on product launches and brand renovations. Fernando began career at Telefonica, contributing to corporate strategies and customer satisfaction improvements. Educational qualifications include an MBA from Cornell Johnson Graduate School of Management and a Bachelor in Business Management from FGV - Fundação Getulio Vargas.