Francesca Barbieri

Francesca Barbieri is a Global Marketing Strategist for Biscuits at Ferrero, where they provide strategic direction for marketing initiatives. They hold a Master's degree in Strategic Marketing from Imperial College London, earned with distinction. Francesca's previous roles include Trade Marketing Analyst at The Kraft Heinz Company, Brand Manager at Gruppo Lactalis Italia, and Sales Excellence Manager at Bel, among others. Their extensive experience spans market research, promotional strategy development, and cross-functional project management across various leading food brands.