Frédéric Appeltans

Frédéric Appeltans is a Global Senior Brand Manager for Ferrero Rocher with over 10 years of international experience in the fast-moving consumer goods (FMCG) industry. They have previously held several positions at Ferrero, including Marketing Manager for Spain and Portugal, where they led strategic marketing initiatives and managed a high-performing team. Frédéric began their career as a Sales Representative in the Benelux region before progressing to roles such as Jr. Brand Manager in Italy and Assistant to the Marketing Director for Europe. They hold a Bachelor's degree in Economics and two Master's degrees in Marketing and General Management, all with distinction, from Universiteit Hasselt and Vlerick Business School.