Joseph Lasner has a robust background in category management and trade marketing, currently serving as the Director of Category Management for Cookies, Mints & Spreads at Ferrero since September 2019. Previous roles at Ferrero include Space Planning Senior Manager, Manager, and Analyst. Prior to Ferrero, Joseph worked at Pirelli as Central Sales Account and Trade Marketing Manager, focusing on trade promotional plans and marketing investments from September 2015 to August 2019. At Pernod Ricard, Joseph was the Trade Marketing Communications Coordinator, responsible for digital asset management strategy and implementation from May 2013 to September 2015. The career began as a Marketing Intern at Vision Wine & Spirits from March 2011 to May 2013, supporting sales and marketing initiatives. Joseph holds a Bachelor's degree in Marketing from Fairleigh Dickinson University.
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