Kathrin Schemanek

Brand Manager Travel Market

Kathrin Schemanek is an experienced brand and marketing professional currently serving as the Brand Manager for Travel Market at Ferrero since June 2025, focusing on the strategic development of brand initiatives in the global travel sector. Previously, Kathrin held various roles at HARIBO International from December 2019 to May 2025, including Manager Marketing for Travel Retail and Project Manager for various regions, where responsibilities included managing product portfolios and new product developments across multiple markets. Additional experience includes a category assistant role at McBride, internships in human resources and marketing, and several university-level education qualifications in business administration and management from Universität Trier and Università degli Studi di Bergamo.

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