Laurence Schepkens is an accomplished brand and marketing professional with extensive experience in category management, merchandising, and promotional strategy. Currently serving as the Brand Manager for Nutella spread and innovations at Ferrero since June 2020, Laurence has developed merchandising strategies, analyzed promotional effectiveness, and contributed to product assortment decisions. Prior roles at Savencia Fromage & Dairy Benelux included Marketing Brand Manager and Trade Marketing Manager, where responsibilities encompassed brand positioning, consumer activation, and market analysis. Laurence started a career at Nielsen as a Client Executive, providing analytical support to manufacturers, and previously undertook a trainee position at Godiva Chocolatier focused on commercial development strategy. Laurence holds a master's degree in management sciences and economics from Université de Namur.
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