Lorena Boffa is an experienced Innovation Manager at Ferrero, having joined the company in April 2008. Key responsibilities include the development and industrial delivery of new products and flavors for the Kinder brand, managing the seasonal industrial and R&D portfolio for Ferrero's premium chocolate brands, and overseeing the industrial and R&D portfolio for Kinder Chilled products. Lorena also served as an Innovation Field Manager for the Nutella B-ready pre-launch market test in the USA and was engaged in worldwide projects as an R&D analyst focusing on consumer research. Prior to Ferrero, Lorena worked as a writer for "Idea" magazine and was an Art Guide for various art expositions. Educational qualifications include a Master's degree in Marketing and Communication from 24ORE Business School and a degree in Sciences and Marketing of Cultural Heritage from Università degli Studi di Torino.
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