Matthew Ward is an experienced professional in category strategy and account management, currently serving as Category Strategy Manager at Ferrero since February 2021, focused on advancing Better For You snacking initiatives. Prior roles include National Account Manager and Category Manager at Lucozade Ribena Suntory from May 2015 to January 2021, and a tenure at Ferrero from April 2012 to May 2015 as Category Development Manager and Customer Development Executive, where expertise was developed in creating compelling category arguments through diverse data analysis within the confectionery sector. Matthew's career began as a Senior Client Executive at Kantar Worldpanel from February 2007 to April 2012. Matthew holds a Bachelor of Arts in Marketing from the University of Plymouth, achieved from 2001 to 2005.
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