Nirali Mehta

Nirali Mehta currently serves as the Omnichannel Shopper Experience Director at Ferrero, a position held since October 2020, following roles as Director of eCommerce Marketing and eCommerce Digital Marketing Lead. Prior experience includes serving as Associate Director of Search & E-Commerce at Zenith, where responsibilities encompassed search engine marketing and e-commerce for brands such as Lactalis, Galbani, Arby's, and Five Guys. Prior to Zenith, Nirali held the role of Media Director Search & E-Commerce at Performics, focusing on SEM for Reckitt Benckiser, and served as Search Manager at Spark Foundry for Bristol Myers Squibb. Additional experience includes senior search associate at MEC Interaction for AT&T, e-shop consultant at Redcats, marketing intern at Kantar Video, and digital marketing intern at MTV Networks. Nirali Mehta is pursuing a Master of Commerce and Bachelor of Commerce at the University of Mumbai, alongside a Master of Science in Integrated Marketing from New York University.