Peiling Cai

Peiling Cai is an experienced brand management professional currently serving as Brand Manager for Tic Tac Mints and Ferrero Mainstream Chocolate brands at Ferrero since October 2023. Previously, Peiling worked at Mars as Brand Leader for Gum & Fruity Confectionery, overseeing well-known brands such as Excel, 5 gum, and Skittles from November 2021 to October 2023, and held the role of Brand Leader for Gum & Mints at Molson Coors Beverage Company. Additional experience includes serving as Associate Brand Activation Manager for Vizzy™ Hard Seltzer at Molson Coors, Assistant Marketing Manager for Sara Lee® and VACHON® at Bimbo Canada, and Team Lead for Digital Main Street, where Peiling played a pivotal role in helping businesses establish an online presence during the COVID-19 pandemic. Early career positions included Management Associate at TD and Customer Experience Consultant at Bell. Peiling holds a Master’s degree in Marketing from the Schulich School of Business - York University and a Bachelor’s degree in Business Management from Western University.