Reinaldo Silva

Reinaldo Silva is a seasoned professional in trade marketing and sales management, currently serving as the Trade Marketing Director for South America at Ferrero since September 2022. In this role, Silva has been instrumental in transitioning the Trade Marketing area from a local to a regional structure, enhancing business intelligence and data generation for eight countries, while overseeing demand planning and the S&OP process. Previously, Silva held various sales management roles at Mondelēz International, excelling in developing commercial policies and relationships within regional retail markets. Prior experience includes leadership roles at Ferrero, where Silva significantly contributed to sales operations, business intelligence, and the distribution channel, achieving record sales performance across multiple points of sale. Education was completed at Ibmec Business School, where Silva obtained a CBA in Executive Business Management, Economics, and Business Management.