Roberta Masia is an accomplished Category Manager at Ferrero, specializing in Premium Chocolate, Nutella, Tic Tac, and Fine Biscuits since February 2022. With extensive experience in strategic planning, category growth, and retail execution, Roberta manages a multi-brand portfolio that contributes significantly to the Travel Retail business. Previously, Roberta held various roles at Ferrero, including Strategist for Asia & Travel Market and Product Manager for Kinder Joy across multiple regions, where Roberta demonstrated a strong ability to drive growth through innovation and market analysis. Early career experience includes brand management at Hasbro and public relations at Sally Fischer Public Relations. Roberta holds a Master's degree in Economics for Arts, Culture, Media, and Entertainment from Università Bocconi and has participated in international education programs at Erasmus University Rotterdam and UC Santa Barbara.
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