Roberto Righelli

Roberto Righelli has extensive experience in the marketing and sales sectors, having worked at notable companies such as HJ Heinz, Barilla, and Ferrero. At HJ Heinz, Roberto focused on in-store marketing within shopper marketing from June 2008 to August 2010. Prior to that, Roberto was a sales representative for Barilla from September 1998 to December 2000, where responsibilities included direct order and negotiations for local promotional plans. Roberto has held various roles at Ferrero, including Area Manager for Out of Home and Sales Business Development Manager for the Wholesaler Channel, where responsibilities involved B2B and B2B2C strategies in the biscuits category and P&L management. Additionally, Roberto served as Key Account Manager, Field Key Account, and National Account Manager at Ferrero from September 2011 to September 2015. Roberto holds a second degree in Economics from Università degli Studi di Napoli 'Parthenope' and a Master’s Degree in Trade Marketing & Sales Management from Bologna Business School.