Rodrigo Prada

Rodrigo Prada is the Head of Sales for the Indirect Channel in Argentina, Uruguay, and Paraguay at Ferrero, where they leverage extensive experience in consumer goods sales and result-oriented strategies. Previously, Rodrigo held various roles including KAM for Modern Trade and Gerente de Ventas AMBA Canal Indirecto, focusing on sales planning, team development, and strategic negotiations. They began their career at Cepas Argentinas, working in roles from Administrative of Deposits to KAM for Wholesalers, where they enhanced distribution levels and developed strong business relationships. Currently, Rodrigo is pursuing a postgraduate degree in Business Management at UADE.