Siro Pala

Siro Pala has extensive experience in sales and account management, having worked at Ferrero from April 2000 to the present in various roles including Key Account Manager, Sales Coach, and Sell Out Manager for both Proximity and Impulse channels. Responsibilities have included managing customer relationships, developing turnover and market share, overseeing budgets and Profit and Loss, and creating development plans through marketing strategies. In addition to account management, Siro has played a significant role in training and coaching sales teams across China to enhance their effectiveness. Prior experience includes serving as a store manager at Conad del Tirreno, managing a supermarket with a team of 25 staff members. Siro holds a Laurea breve in Business Administration from Università Telematica Pegaso, obtained from October 2018 to October 2021.