Tracy McElligott

Tracy McElligott possesses extensive experience in category management and marketing across various industries, including food and beverage. Notable roles include Shopper Marketing Manager at Mars, where responsibilities involved managing a multi-million dollar budget and developing creative programs for Value and Drug customers. Tracy has also held positions such as Customer Marketing Manager at Molson Coors Beverage Company and Category Management Strategy Manager at Unilever, where strategic development for deodorants was a key focus. Previous experience includes work at Safeway, Diageo, Constellation Brands, and IRI, demonstrating a strong background in category development, client insights, and shopper marketing. Educational qualifications include a Bachelor’s degree in Consumer Economics from the University of Illinois Urbana-Champaign and an MBA in Marketing from the DePaul Driehaus College of Business.