Viola Parassoni

Viola Parassoni is an experienced professional in shopper marketing with a strong background in leading teams and developing marketing strategies. Currently serving as a Shopper Marketing Controller at Ferrero since August 2018, Viola directs a team of four in creating the shopper marketing strategy for the Seasonal boxed chocolate portfolio, specifically focusing on the Rocher and Thornton’s brands across various channels. Prior to this role, Viola held positions at Tata Global Beverages, including Senior Brand Manager for Western Europe and Shopper Marketing Manager. Viola's extensive career at Ferrero also includes roles as Shopper Marketing Manager, Shopper Marketing Executive, and Credit Controller, beginning in 2006. Educational credentials include a degree in business and languages from Istituto Tecnico Rosselli - Gallarate.