William Breeze

William Breeze has over two decades of experience in sales and management, currently serving as the Modern and Traditional Trade Manager for Ferrero in Europe since January 2001. In this role, William leads a team of 37 channel controllers, NAMs, and NAEs within the UK's Impulse channel while developing strategies for sustainable profitable growth and fostering joint business partnerships with customers. Previous positions at Ferrero include Sales Director for Ireland, Business Unit Controller for major retailers like Tesco, Sainsburys, and Waitrose, as well as various National Account Manager roles. Before joining Ferrero, William worked at Coca Cola Enterprises as a Territory Manager. William holds a BS in Environmental Management from Northumbria University, earned between 1994 and 1997.