Yang Chen

Yang (Matthew) CHEN currently serves as Media Director for the China Region at Ferrero, overseeing a diverse media portfolio that includes traditional, digital, social, E-commerce, and O2O new retail channels since January 2019. Prior to this role, Yang held positions at Carat as Head of Client Management, where responsibility included managing media services for key brands such as MDLZ and SHDR, and at CFLD International as Brand Deputy General Manager, focusing on brand strategy and communications. Yang's earlier experience includes roles at Carat as Business Director/Strategy Director, Interbrand as Brand Strategist, and Nielsen as a Researcher. Educational qualifications include a Master of Business Administration from the University of Canberra and a Bachelor of Science in Physics from Nanjing University.