Yiwei Zhang

Consumer Shopping Understanding Manager

Yiwei Zhang is currently the Consumer Shopping Understanding Manager at Ferrero, a position held since 2021. Prior to this role, Yiwei served as a Consumer & Shopper Insight Supervisor at Perfetti Van Melle from 2018 to 2020 and held various positions including Analyst at Kantar Media CIC and Senior Research Executive at Kantar Millward Brown. Yiwei began their career as an intern in the KFC Marketing Department at YUM! Restaurants in China from 2013 to 2014.

Location

Changning District, China

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