Keith Bridges is a Digital & Marketing Analytics Leader currently serving as the Global Marketing Analytics & Insights Manager at FESPA. Previously, Keith held various roles at The Body Shop, including Global Marketing Analytics Senior Manager, where they focused on digital analytics to inform strategic decisions across global e-commerce platforms. Keith's background includes significant experience at Tesco PLC as an Analytics Manager, where they provided insightful data analysis to optimize marketing strategies. Additionally, Keith completed a Bachelor of Science in Land-Based Enterprise from Bournemouth University.
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