Bert Groenendijk is a merch entrepreneur who partners with multiple start-ups and scale-ups to build and scale merchandise operations. They are the CEO of Festibax BV, a role they have held since 2023. They are the founder/owner of La Parada & Image Traders, a position held since 2007. They are the co-owner of The Social Brand Club, beginning in 2025. They studied Marketing & Economie at KBK Hogeschool Rotterdam from 1995 to 1997, earning a Marketing, Communicatie, Nima A/B credential.
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