Bill Baker

Bill Baker is an experienced digital marketing analytics professional with more than 20 years of expertise in design, UX, website development, paid media management, and marketing analytics. They are the owner of Baker Digital Consulting and Fetch! Pet Care of Kansas City, KS, and currently serve as a senior member of an agency's management team, leading a team of digital marketing analysts, data engineers, and marketing technologists. They built and developed a measurement and analytics practice within a top advertising agency in the Southeast, researched and procured a dashboard technology stack, implemented a cloud-based data warehouse to support reporting, and defined workflows for analytics and pixel tag management. They earned a B.F.A. in Graphic Design and Illustration from the Savannah College of Art and Design (1992–1997).