Abby Patton

Abby Patton has a diverse work experience spanning several companies and roles. Abby is currently working as a Media Manager in Mobile Acquisition at Fetch since December 2022. Prior to that, they worked at Dolly Inc. as a Supply Growth Marketing Manager from September 2021 to December 2022, where they established SOPs for supply acquisition, utilized organic tactics for market growth, and collaborated with product and engineering teams.

Before joining Dolly Inc., Abby worked at Shipt in various roles, including Growth Marketing Manager from March 2020 to September 2021. In this position, they successfully managed Shipt's paid mobile acquisition and retargeting efforts, increasing performance by 2.5 times year over year. Abby also served as a Growth Marketing Specialist from October 2018 to March 2020, where they managed Google AdWords App Campaigns to geotarget users at different stages of the acquisition funnel. Additionally, Abby worked as a Social Media Specialist from April 2018 to October 2018 and as an Experience Team Member from January 2018 to May 2018 at Shipt, where they provided customer service, troubleshooted app and website issues, and collaborated with various teams for a productive work environment.

Abby's earlier experience includes working at TicketBiscuit as a Market Development Researcher from January 2017 to November 2017. Abby utilized Salesforce to manage data, strategize growth opportunities, and maintain contact with clients and prospects. Prior to that, they served as a Writing Consultant at the University of Montevallo from September 2014 to May 2016, where they copy-edited essays and resumes, guided clients in brainstorming techniques, and maintained relationships with regular clients.

Abby Patton obtained their Bachelor's Degree in English Language and Literature/Letters from the University of Montevallo, where they studied from 2012 to 2016.