Jason Lyon

Jason Lyon currently serves as an Account Director at Fetch since September 2023. Prior to this role, Jason held various positions at Rakuten from October 2016 to May 2023, including Director of Consumer Insights, where responsibilities involved analyzing eCommerce trends and buyer behavior using a large e-receipt panel. Jason also held the position of Director, Strategic Verticals, overseeing new business acquisition within the Lodging and Hospitality sector, and benefited the company with significant revenue increases. At Brand View, Jason progressed from Senior Account Manager to Director of Client Service after successfully managing substantial portfolios and securing new business opportunities. Previous experience includes roles at Kantar Retail and General Electric, focusing on client service, market analysis, and sales strategy. Jason holds a BA in Psychology with a minor in Neuroscience from Dartmouth College.