Nicole Schmidt currently serves as Director of Client Analytics, Insights & Measurement at Fetch, where leadership is provided for client analytics and measurement for health & beauty partners. Before this role, Nicole was an Analytics Solutions Leader, utilizing extensive longitudinal shopper data to offer insights on brand behaviors and digital marketing performance for CPG partners like Kimberly-Clark and Unilever. Previously, at Kimberly-Clark, Nicole held the position of Senior Manager in Global Marketing Research & Analytics, where innovative methodologies and collaboration were employed to launch a loyalty program and enhance data acquisition. Nicole’s career includes experience at Nielsen as an Associate Client Manager and at Starcom as a Media Supervisor, focusing on media planning for major brands. Nicole holds a Bachelor of Arts in Journalism from the University of Wisconsin-Madison.
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