Samantha Lee is a brand strategy and consumer insights specialist with over a decade of experience in both client-side and creative agency roles. They have worked with B2C and B2B companies across various industries, including CPG, DTC apparel, alcoholic beverages, and healthcare. Samantha has built and led a consumer insights and strategy team for a New York-based startup and currently serves as the Director of Brand Planning and Insights at Fetch Pet Insurance. Their career has included significant positions at DDB Group Hong Kong, Grey Healthcare Group, and Bombas, among others. Samantha is pursuing a Bachelor of Arts degree at the University of Michigan.
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