Alejandra Varela is the Creative Director at Fever since 2024, with a robust background in art direction and creative production for events. They have previously held positions including Design Head at Muchacha Producciones, Creative Design and Production at Agencia SM, and Design Director at the Asociación de Empresas Familiares. Alejandra has experience spanning 16 years in various design roles across advertising agencies, event production companies, universities, and as an independent designer. They hold degrees in Graphic Design and Media Education in Visual Arts and Design from Universidad del Desarrollo.
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