Arif Issa

Arif Issa is a seasoned marketing and media professional with extensive experience in developing and executing global media strategies. Currently serving as Global Senior Media Buyer at Fever since December 2022, Arif specializes in enhancing the visibility of Fever experiences in over 15 countries through various media channels such as radio, TV, and digital platforms. Previously, Arif held the position of Media Manager and Digital Strategist at Selectra, where strategic marketing efforts led to a 14% year-over-year increase in brand awareness and contracts across multiple regions. Arif's background also includes significant roles at Mondelēz International, achieving substantial sales growth as Category Manager for Oreo, and at The Coca-Cola Company, managing high-impact marketing campaigns. Arif's educational qualifications include a Master's degree in Marketing Management from Universidad Rey Juan Carlos and a Bachelor's degree in Marketing and Communication from Tecnológico de Monterrey, supplemented by studies at Universitat Autònoma de Barcelona.