Juan Riva currently serves as the Lead Counsel for IP & Media at Fever, overseeing global IP & Media strategies including trademark management, patent prosecution, copyright management, and advertising law. Prior to this role, Riva held positions as Senior Counsel for IP & Media at Beam Suntory and as the Online Brand Protection Controller Team Lead at Beatz Of All Nationz, where responsibilities included legal oversight for music-related projects. Riva's experience also encompasses a significant tenure at Procter & Gamble as the Latin America Brand Legal Counsel, focusing on IP protection, legal marketing support, and compliance with regional regulations. Riva holds a Master's Degree in Digital Business & E-commerce from Esden Business School and has a research background from Centro Internacional de Toledo para la Paz.
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