Lucía Gathmann is a Creative Strategist who currently leads creative concept development, digital content production, and performance analysis for global brands in the experience economy sector. Previously, Lucía worked as a Strategic Planner at BMC Strategic Innovation, where they translated insights into creative strategies for clients including LVMH and Coca-Cola. They have also served as a Digital Account Manager at ACCOM and as a Key Account Manager at Esade, focusing on performance advertising and creative strategy. Lucía's educational background includes a Bachelor of Business Administration and multiple Master's degrees in Social Sciences, complemented by a diploma in International Relations.
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