Peter Joyce is the Head of Sport - UK at Fever, where they focus on delivering primary ticketing products to sports organizations. With a strong background in SaaS business leadership, Peter has successfully driven growth in various companies, including serving as Managing Director for SeatGeek, where they established the company as a market leader in UK sports ticketing. Prior to that, Peter held positions at Newcastle United Football Club and IRIS Software Group, contributing to significant improvements in IT infrastructure and ticketing solutions. Peter graduated with a degree in Business Studies & Marketing from Northumbria University.
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