David López

David López is a Senior Lecturer at Esade, specializing in Digital Marketing Strategy and eCommerce. David is also the Academic Director of various programs related to digital marketing and analytics. David is the Managing Partner and Chief Strategy Officer at FHIOS Smart Knowledge, where David oversees a team of 210 individuals and focuses on digital strategy, artificial intelligence, and digital asset management. Additionally, David has held various academic positions at institutions such as Pecege, Universidad de Chile, and EAE Business School. David has a diverse educational background, including a Ph.D. in Digital Business Strategy and an MBA from Esade.