Lexi Xu

Data Analyst, Product Analytics

Lexi Xu is a skilled data analyst with experience in enhancing product growth and user experience in tech startups. Currently at Fi since August 2023, Lexi manages A/B testing and metrics evaluation. Previous roles include a Business Analyst Intern at Shopee, where Lexi developed a regression model that improved average daily orders by 8% and increased user sign-up rates by 14% through strategic funnel analysis. As a Product Marketing Intern at Amazon, Lexi achieved a 9% boost in engagement rates via targeted marketing campaigns and user segmentation. Additionally, experience as a Product Analyst Intern at Tencent involved optimizing advertising performance and user experience through data analysis and A/B testing. Lexi holds a Master of Science in Data Science & Biostatistics from Cornell University and a Bachelor of Science in Statistics and Economics from the University of Toronto.

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