Andreas Biffiger

Head Of FIBA Marketing at FIBA

Andreas Biffiger has a diverse work experience in the sports marketing industry. Andreas currently holds the position of Head of FIBA Marketing at FIBA since 2020. Prior to this, they worked at Infront Sports & Media AG in various roles, including Infront Turkey Board member, Infront China Board member, Senior Director of Summer Sports, Director, and Associate Director between 2008 and 2020. Before joining Infront Sports & Media AG, they worked at Infront China as the Director - Member of Infront's China Executive Committee, where they were responsible for overseeing the local basketball operational team, managing a budget of 2.1 million USD and delivering media and marketing rights for basketball league games across China. Andreas also led event implementation and sponsorship rights delivery for the Chinese National Basketball Teams in the run-up to the 2008 Beijing Olympic Games. Prior to their role at Infront China, they held positions at Infront Sports & Media AG as an Account Manager and Marketing Coordinator.

Andreas Biffiger has a diverse education history. In 1996, they attended Planta but did not earn a degree. Andreas then went on to the University of Lausanne - UNIL from 1998 to 2002, where they obtained a Bachelor's degree in Economy and Sports Management. Following this, they attended the University of California, Berkeley from 2002 to 2003, earning a Bachelor's degree in Business Administration. Andreas furthered their education by pursuing an MBA at the University of St. Gallen from 2010 to 2012. During the same period, they also attended Esade for the Program of Leadership Development, focusing on Business studies.

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