Maarten Hoffer is a result and data-driven sports marketer and business leader who currently serves as the CEO and CCO of the Nederlandse Basketball Bond. They have extensive experience in sports marketing, having previously held positions such as Chief Commercial Officer at Amsterdam Platform Creation and Head of Marketing at the KNVB. Maarten's career also includes roles as an Account Director at Pro Sport and CEO of VoetbalTV, emphasizing their expertise in sponsorships and commercial activities within the sports industry. With advanced degrees in Marketing and International Business from TIAS and NIMBAS, Maarten is also a board member of FIBA Europe and an advisory council member at TeamNL.
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