Joanna Moss

Joanna Moss is an accomplished marketing professional with extensive experience in B2B environments, holding senior roles across various organizations. Currently serving as Global Senior Director of Marketing at FICO since July 2025, Joanna oversees Executive programs, Customer Advocacy, and Account-Based Marketing. Previously, Joanna was a Marketing Director at Salesforce from May 2016 to July 2025, where a significant achievement included scaling the ABM function and winning an ITSMA Gold Award. Joanna also held several key marketing positions at Atos, IDG Communications, Ericsson, Marconi, and Siemens, showcasing a proven track record in demand generation, strategic marketing, and C-suite engagement, complemented by a strong educational background in European Business from Anglia Ruskin University and The Berlin School of Economics and Law.