Joyce Collardé

Joyce Collardé is an experienced SEO and content marketing professional currently serving as the Director of SEO and GEO at FICO since July 2025. Prior to this role, Joyce spent a decade at Obility, where positions included Director of SEO and Content, Content Marketing Supervisor, SEO Supervisor, Senior Analytics & SEO Manager, Senior SEO Manager, and SEO Manager. Noteworthy achievements include the creation of Obility’s Generative Engine Optimization service and the development of analytics processes and international SEO strategies, supporting high-profile clients like Fitbit Health Solutions and Snowflake. Joyce's career began in SEO analysis and coordination roles at Starcom MediaVest Group, MotoSport, and Chicago Dramatists, backed by a Master’s degree in Digital Marketing from Hult International Business School and a Master’s in International Business and Management from INSEEC Paris.