Ciara McCullough is a seasoned business development professional with extensive experience in building partnerships and strategies across various sectors, including fashion, eCommerce, and training. Currently serving as the Business Development Director at Fidel API since August 2023, Ciara previously held freelance roles as Head of New Business and Partnerships at Sustainably Influenced and Head of Brand Partnerships and Strategy at SevenSix Agency. From October 2017 to May 2023, Ciara was the Senior Manager for Business Development and Partner Strategy at ShopStyle, managing a global team. Ciara's earlier experience includes positions at companies such as Natural Training, Video Arts Group, Omniplex, Home Protection Services, Tesco PLC, and Belfast Fashion Week. Ciara holds multiple degrees in Human Resource Management and Marketing from Ulster University and Belfast Metropolitan College.
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