Sofiah Shazali is an accomplished professional with extensive experience in business analysis and innovation management, currently serving as Innovation/AI Manager at Fidelity International since November 2020. Sofiah has led projects focused on Artificial Intelligence Strategy, Emerging Technology Research, and Open Banking Implementation. Prior experience includes a Business Analyst Consultant role at FDM Group, supporting financial services clients with similar projects, and positions as IT Transformation Project Support Officer and Trainee Project Support Officer, where process optimization and project support were key responsibilities. Sofiah's career began as a Relationship Manager at Standard Chartered Bank, managing high net worth portfolios and enhancing client relationships. Sofiah holds a Master's in International Business from Grenoble Ecole de Management and a BA in Music and Management Sciences from the University of Southampton.
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