Alicia Petersen

Alicia (Dean) Petersen is an experienced media professional currently serving as Vice President and Media Director at Fidelity Investments since December 2017. Prior roles include VP Group Media Director at Trilia Media, where Alicia managed a $115MM media budget and played a key role in transitioning Hill Holiday's media department towards integrated planning. As a core member of the Senior Leadership Team, Alicia contributed to the launch of Trilia Media. Previous positions include Vice President, Associate Media Director at Hill Holliday and Media Director at Conover Tuttle Pace. Alicia's career began at Hill Holliday as an Associate Media Director in 2002. Alicia holds a degree from Boston College.