Ana Ortiz-Smith is currently a Principal UX Designer at Fidelity Investments, where they lead user experience and visual design initiatives focused on decision support and benefits enrollment. With over a decade of experience in UI, web, print, and marketing design, Ana has specialized in user-centered applications across various industries, including healthcare and finance. They have previously held senior design roles at companies such as Prudential Financial and WorldNow, and have a strong background in managing large projects and mentoring junior designers. Ana is pursuing a BA in Electronic Design and Multimedia at the City University of New York City College.
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